Real estate investment is an increasingly popular way for individuals to achieve financial security. It is an exciting and emotional experience, but often complicated. While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range. This web app will provide them with the expertise needed to get started efficiently.
This project was presented with some of the UX research already done. I wanted to better understand the pain-points of users, not just their needs, to be able to address those concerns and design a product that could provide better service than competitors.
METHODOLOGY & SKILLS
User Research - Surveys & Interviews
Mental Models & Flows
Wireframes & Protoyping
Sketch, Photoshop, InVision, UsablityHub
Understanding: The Competition
"Find Your Happy"
“We know what a home is really worth”
Understanding: The User
Surveying Previous Property Purchasers
Respondents : 20
Age during purchase : 24 - 50
Most people in the survey purchased homes over 5 years ago, utilizing both websites & directly with agents to find properties. 72% viewed less than 10 properties, and managed to close within 6 months.
Mortgages & Finances
The user persona and stories were provided for this project.
"As a user,
I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me.
I want to be able to search and filter properties, so that I can find good matches based on my needs.
I want to be able to save or mark properties I am interested in, so that I can easily revisit them.
I want access to as much written and visual information as possible about properties I’m interested in, so that I can make an informed decision.
I want to be able to contact the right people if I am interested in viewing a property, so that I schedule a viewing.
I want to see how well a property meets my criteria or compares to other properties, so that I can refine my options."
Generally the competing websites offer the same the services and features and do not address some of the pain points for users. As purchasing property is something most people do not do often, people tend to be quite inexperienced and trying to compare multiple properties and understand their value is a point of frustration. Dealing with different agents can be frustrating if they don't meet expectations.
If it were magic, how would it work?
There are better solutions for users. Perfect Properties can take aggregated data and rather than just show lists of filtered items, we can provide users with tailored suggestions to their needs. The perfect property is perfect for different reasons.
Partial Branding Guidelines:
Usability went well except for some copy needed clarification. Some icons were not clear as they were not standard to what users expected. Other issues concerned expectations of a fully developed app which were not present in the prototype.
Cards changes - Cards were changed to provide info that would be more suited to what information a user could be looking for depending on the type of search.
Arrows were added on the sides to give clear indication that the images were swipeable, as well as pagination dots changed to numbers to indicate the number of photos.
Smart Search - Since the smart guide/search feature was not something that was common with other sites, users were not sure what it was. They were expecting the first thing they would see is the option to do a general search.
"Search" is now the first page they would see.
"Our Guides" is now a "Smart Search"
Adding "I'm looking to" gives a clearer idea of what the feature offers.
Language and Other Updates:
- Search: Available > Results
- Sort function: Newest > Recently Added
- Chevron removed from filters button, added text under search to show what filters active.
- Additional filters added
- Filters page shows number of results as selection changes
- Some icons changed to be more common
Mood: Modern, clean, simplicity, natural
Animations & Interactions
*Perfect Properties is an example project and is not affiliated or connected with any product
Jack Kuzniar © 2021